What is Beautycounter?

Beautycounter is a movement. A mission. To get safe products into the hands of everyone.


As a health coach, I am passionate about what we put INTO our bodies, but equally important is what we put ON our bodies.


Our skin is our largest organ & yet, we rarely stop to think about what we are putting on our skin on a daily basis.


Soap, lotion, shampoo, conditioner, foundation, mascara, lipstick…how many products do you use on a daily basis?


Here’s the problem. There are more than 80,000 chemicals on the market today. Only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.


What’s worse is the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day.


It’s time for a change.


At Beautycounter, we’ve banned more than 1,500 ingredients setting a new health and safety standard—all while ensuring our products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market.


We should not be asked to compromise our health in the name of beauty.


Let me show you some great swaps & introduce you to a brand that is changing beauty for the better.


Watch this quick 3-minute video to learn what’s going on & how you can help.



Shop My Site for Safer Products at: beautycounter.com/karenfriendsmith